National Poll:

Campaign 2004

FOR IMMEDIATE RELEASE:  Thursday October 21, 2004

 

Contact:           Dr. Lee M. Miringoff

Dr. Barbara L. Carvalho

Marist College

845.575.5050

 

This Marist College Institute for Public Opinion poll reports:

 

·        Presidential contest thisclose:  President George Bush and Senator John Kerry remain neck and neck in a nationwide poll conducted Sunday through Tuesday.  Each candidate receives the support of 47% of registered voters.  Nader has 1%, and 5% are undecided.  Among those likely to vote, Bush has the support of 48% compared with 47% for Kerry.  Ralph Nader receives 1%, and only 4% are undecided.

 

Question Wording: If November's presidential election were held today, whom would you support if the candidates are:

 

 
Registered voters

Bush/Cheney

Republican

Kerry/Edwards

Democrat

Nader/Camejo

Independent[1]

 

Undecided

October 21, 2004

47%

47%

  1%

5%

  Battleground states[2]

43%

50%

  2%

5%

October 7, 2004

47%

46%

  1%

6%

September 2004

47%

45%

  3%

5%

August 2004

44%

45%

  3%

8%

July 2004

44%

45%

  2%

9%

 

 
Likely voters

Bush/Cheney

Republican

Kerry/Edwards

Democrat

Nader/Camejo

Independent

 

Undecided

October 21, 2004

48%

47%

  1%

4%

  w/ Leaners

49%

48%

  1%

2%

  Battleground states

43%

51%

  2%

4%

October 7, 2004

49%

46%

  1%

4%

September 2004

50%

44%

  2%

4%

August 2004

47%

47%

  1%

5%

July 2004

46%

47%

  1%

6%

 

·        Barometers point to polarized electorate and signal close contest:  An “under the hood” look at the survey results underscores how polarized the electorate is.  Both President Bush and Senator Kerry have strong support among the party faithful and garner about the same proportion of partisans from their opposing camps.  Independents, who hold the balance, divide in their choice for president.  The survey results also highlight the relevance of the president’s job performance rating which, as detailed later, hovers at 49%.  It is a strong indicator of voter choice.  How voters view the country’s direction is another factor that shapes their decisions.

 

Voting Groups

October 21, 2004

Bush/Cheney

Republican

Kerry/Edwards

Democrat

Nader/Camejo

Independent

 

Undecided

Democrats

  8%

88%

  1%

  3%

Republicans

93%

  5%

<1%

  2%

Independents

43%

45%

  1%

11%

Approve Bush as president

91%

  4%

<1%

  5%

Disapprove Bush as pres.

 3%

91%

  2%

  4%

Country right direction

87%

  9%

<1%

  4%

Country wrong direction

14%

79%

  1%

  6%

East

44%

52%

  1%

  3%

Central

35%

58%

  1%

  6%

South

53%

41%

<1%

  6%

West

54%

40%

<1%

  6%

Big city

37%

57%

<1%

  6%

Small city

49%

46%

  1%

  4%

Suburban

53%

41%

  1%

  5%

Small town

38%

55%

  1%

  6%

Rural

61%

32%

  1%

  6%

Liberal

12%

82%

  1%

  5%

Moderate

41%

52%

  1%

  6%

Conservative

72%

23%

  1%

  4%

Not college graduate

45%

48%

  1%

  6%

College graduate

50%

45%

  1%

  4%

Less than $50,000

41%

52%

  1%

  6%

$50,000 or more

53%

42%

  1%

  4%

Men

52%

42%

  1%

  5%

Women

42%

52%

<1%

  6%

18 to 30 years old

40%

50%

  3%

  7%

31 to 60 years old

46%

48%

  1%

  5%

Over 60 years old

54%

41%

<1%

  5%

Married

52%

42%

  1%

  5%

Not married

39%

55%

  1%

  5%

First time voters

35%

53%

  3%

  9%

Veteran HH

54%

42%

  1%

  3%

Evangelical Christian

60%

34%

  1%

  5%

Att. Religious serv. often

56%

36%

  1%

  7%

Does not attend often

41%

55%

<1%